Kleenex

My boyfriend's mum found this great pop up press ad for Kleenex Ultra Soft. It must have cost a fortune to produce but its a really nice and simple idea to get the reader to see just how soft the tissues are...



This is the first page you see. It just says 'It's like 80 pashminas in a box'. Sort of boring as you think its just a single press ad and then you open it up to this...




Its a pop-up box of tissues! And you even get a free tissue to cop a feel of - and it really is very soft.