Wednesday, 27 January 2010

24 Hour Ad Challenge

In November last year, myself and my creative partner Vicky were selected to take part in the 24 Hour Ad Challenge, sponsored by HYP TV and MC Saatchi. We were one of only 20 creative teams selected from across the country, which was a great confidence boost. We were teamed up with a 3 man film team from the London area, who called themselves Firefly productions. Here is their website:

We spent the weekend in and around London not getting much sleep and meeting some very strange people. However, we definitely learned some interesting lessons...

Lesson 1: Do not lose the creative control eg. our film team seemed to consider 'making things look pretty' was the main priority in an advertising competition.

Lesson 2: People who do not study or work in advertising, do not understand advertising.

Lesson 3: Ask when you need help or advice as no one will volunteer the right answers.

We held our own amongst teams that were A LOT older and more experienced than us. This was an invaluable opportunity that will probably never be repeated and it has definitely toughened us up a bit. If something like this was offered to us again I would advise everyone to apply (as I know a lot of people put it off and forgot about it). In an industry that doesn't seem to have many female creatives, experience is everything.

I am now sick of eating pie, I have therefore generously donated the remains to my creative partner Vicky, for her personal consumption.

P&O Ferries

This must have been fuel for us today because we have been hitting the Photoshop for at least 4 hours, this is probably the hardest we have toiled for a few months.

Our main task for the day has been to illustrate our 48 sheet ads for P&O ferries. This is easier said than done. Once these are finished I will upload the images, but it may still take us a long time to get them perfect.

Monday, 25 January 2010


I made my first pie today, it was chicken, bacon and leek and it only took about half an hour to cook the components and 45 minutes in the oven. I am now a big fan of ready rolled pastry!

A Bowful of Fun.

No pleasure, no rapture, no exquisite sin greater than that of a cool, milk drenched bowl of Coco Pops.

So overwhelmingly tempting when you’re ravenous and so gratifying when you can get some. Perfect to wake up to or even as a refreshing snack. You can even coat the rice pops in warm milk and enjoy a hot chocolate spoonful on a cold day.

Each sweet, coco pop helps to turn the milk chocolaty. But its OK, you can enjoy them at ease as they contain many vitamins, there are no added colourings, the packaging is even made from recycled materials.

Coco the monkey’s mischievous cartoon face represents an institution of blissfully chocolate cereal.

Coco Pops and milk do indeed make a bowlful of fun, so do not let the ‘Crafty Croc’ get to them before you do.