Wonderful song by 'Fascinating Aida' inspired by the stresses of booking a cheap flight to Ireland...
Advertising the benefits of stable and clearly priced flights, take note airlines.
Showing posts with label Consumer Behaviour. Show all posts
Showing posts with label Consumer Behaviour. Show all posts
Tuesday, 17 August 2010
Friday, 23 July 2010
Putting the Sans in Comic Sans
I have just read a very interesting article on the BBC news website, entitles, 'Do typefaces really matter?'
It gives some great examples of how fonts can subliminally influence the reader. For example, in logos for more traditional establishments your font needs to reinforce a sense of stability and safety.
There is also a reference to the uproar that the film Avatar recently caused. I don't know whether you would of noticed, but the first thing that struck me when watching the film was the strange choice of subtitle font. Only after reading this article have a realised I was not the only one to dislike it. Apparently there was some sort of anti-Papyrus uproar (Papyrus is the name of the font)on the internet.
This also made me think about other fonts that are laughed at by the design community. For example, the notorious Comic Sans. I found this amusing Hitler short on YouTube:
There is even an anti-Comic Sans website: www.bancomicsans.com which claimes to put the 'sans' in Comic Sans.
The font is even quoted as one of Time Magazine's 50 worst inventions of all time:
"Imagine a whole operating system designed around Clippy, and you get the crux of Microsoft Bob. Designed to be an easier interface for Windows 95 users, Bob envisioned your computer as his house — with you as a guest. Ever so accommodating, he'd even supply cartoon sidekicks to guide you through simple tasks. The software was expensive and overly cutesy, and it failed to compete with Apple's Macintosh, the user-friendly standard. And though Bob is long gone, he left one enduring blight on the Web: Comic Sans, perhaps the worst font of all time, was created exclusively for Bob."
It gives some great examples of how fonts can subliminally influence the reader. For example, in logos for more traditional establishments your font needs to reinforce a sense of stability and safety.
There is also a reference to the uproar that the film Avatar recently caused. I don't know whether you would of noticed, but the first thing that struck me when watching the film was the strange choice of subtitle font. Only after reading this article have a realised I was not the only one to dislike it. Apparently there was some sort of anti-Papyrus uproar (Papyrus is the name of the font)on the internet.
This also made me think about other fonts that are laughed at by the design community. For example, the notorious Comic Sans. I found this amusing Hitler short on YouTube:
There is even an anti-Comic Sans website: www.bancomicsans.com which claimes to put the 'sans' in Comic Sans.
The font is even quoted as one of Time Magazine's 50 worst inventions of all time:
"Imagine a whole operating system designed around Clippy, and you get the crux of Microsoft Bob. Designed to be an easier interface for Windows 95 users, Bob envisioned your computer as his house — with you as a guest. Ever so accommodating, he'd even supply cartoon sidekicks to guide you through simple tasks. The software was expensive and overly cutesy, and it failed to compete with Apple's Macintosh, the user-friendly standard. And though Bob is long gone, he left one enduring blight on the Web: Comic Sans, perhaps the worst font of all time, was created exclusively for Bob."
Friday, 16 July 2010
Friday, 25 June 2010
Monday, 7 June 2010
Durex
AKQA have had this great idea for a Durex iPhone app that you can use to 'impregnate' someone's phone with! You have to look after a baby by rocking your phone and 'feeding' it and you can't get rid of it until you have bought a pack of Durex condoms and scanned the code on the box. Great idea, and definately something that would get passed around.
Tuesday, 11 May 2010
Kleenex
My boyfriend's mum found this great pop up press ad for Kleenex Ultra Soft. It must have cost a fortune to produce but its a really nice and simple idea to get the reader to see just how soft the tissues are...
This is the first page you see. It just says 'It's like 80 pashminas in a box'. Sort of boring as you think its just a single press ad and then you open it up to this...
Its a pop-up box of tissues! And you even get a free tissue to cop a feel of - and it really is very soft.
This is the first page you see. It just says 'It's like 80 pashminas in a box'. Sort of boring as you think its just a single press ad and then you open it up to this...
Its a pop-up box of tissues! And you even get a free tissue to cop a feel of - and it really is very soft.
Monday, 12 April 2010
Wednesday, 24 February 2010
Rory Sutherland
The famous Rory Sutherland of IPA and Ogilvy fame gave a lecture to my course (Creative Advertising) on the 10th of Feb to talk to us about consumer behaviour and economics. It was really very interesting - In fact it was SO interesting that I couldn't write down notes fast enough because I was trying to concentrate too hard. However, I've manage to write down a few interesting points:
John Kay is releasing a new book (that you can pre-order now) called 'Obliquity', which is basically another way of looking at creativity and how we should think about all the other oblique ways to skin a cat.
One of the main reasons behind the Smash martians' advertising success was because audiences were seduced by the funny, likeable aliens and weren't conscious to the hard sell.
He went on to remind us that people like animals more than humans - especially in the UK. We can't judge animals, they're innocent. So people will always prefer a non-human ad.
He told us lots more:
The difference between caravans and yachts
Why banks have marble pillars
The value of seduction over force
The downfall of web design/internet advertising
How to sell coach travel
To stop my rambling, here is another of his great lectures for TED:
John Kay is releasing a new book (that you can pre-order now) called 'Obliquity', which is basically another way of looking at creativity and how we should think about all the other oblique ways to skin a cat.
One of the main reasons behind the Smash martians' advertising success was because audiences were seduced by the funny, likeable aliens and weren't conscious to the hard sell.
He went on to remind us that people like animals more than humans - especially in the UK. We can't judge animals, they're innocent. So people will always prefer a non-human ad.
He told us lots more:
The difference between caravans and yachts
Why banks have marble pillars
The value of seduction over force
The downfall of web design/internet advertising
How to sell coach travel
To stop my rambling, here is another of his great lectures for TED:
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