After reading an excellent blog post about The Big Kick's most recent promotion I have decide to create my own bloggy tribute.
Everytime you buy a promotional pack of Walkers crisps you can play 'Walkers Rainy Days'. Simply choose a square on a map of the UK, a date and a time of day when you think it is most likely to rain. If it does, you've won £10!
A really simple mechanic, and very well executed too.
Walkers crisps are made from British potatoes. British potatoes love the rain. Job done.
Also, if you fail to win a tenner. You can use your pack code to earn you discounts on things like bowling and pub food - great things to do on a rainy day!
In conclusion, well done The Big Kick for such an innovative marketing idea!
AMV did a nice job on their T.V. ad for the promotion too, love a bit of Footloose.
Check out all the details on www.walkers.co.uk
I have just realised that I have completely overused the exclamation mark throughout this report... !