Sunday, 7 March 2010
We ♥ Ogilvy
Last Thursday Vicky and I made our way to London town to see a couple of agencies. Our first visit was to Adam & Eve in Covent Garden, where we showed our portfolio to a creative team. They were really helpful and went through each campaign telling us what they liked and what they thought we should change. They also gave us the great advice that it is OK to stalk creatives for book crits as they would've had to do it too at some stage. So watch out creatives, we're going to harass you until you give us a restraining order, or a book crit.
Next our journey took us to Canary Wharf to meet a female creative team at Ogilvy. They were both really friendly and positive and probably the most helpful people we will ever meet. Also, they said that we could come back the next day as we were visiting Ogilvy again anyway for our course. So we left extremely happy about the day's events and with plenty of ideas about re-doing some ads.
Friday came and we met up with some people from our course to go to a proper crit at Ogilvy. We met a team called Serge and Steve who seemed to have worked at just about every advertising agency going. They went through all our work and gave us feedback and definately didn't hold back. Its always good to get an honest opinion! They also suggested that the future for us graduates may not be that bleak. Agencies will undoubtedly be looking for cheaper employees - and what comes cheaper than a work placement team at £80 a week?
Once our crit was finished we went back down to the creative department at Ogilvy 1 to see our best mates in the world. We were shocked to discover that they required another look at our portfolio, which we had not brought with us! A journey to my home in St Albans and back (with book) ensued. Finally managed to sort out a photocopied portfolio for them (scary shit), and we should hopefully get some more feedback this week, hurray!
So all in all a very successful trip. We're already planning to visit both agencies again in Easter and hopefully a few more, if we can do enough stalking!